Most people, on average, will only book a professional make-up artist once in their life; normally for a big occasion such as weddings, proms, parties etc. Booking a Pro MUA should be a wonderful experience that will be forever a treasured memory. But with so many hobbyists today, you need to be able to differentiate the qualified from the amateurs, and know exactly what kind of services your paying good money for. Being a professional make-up artist myself with several years of experience under my belt, I wanted to create a little guide to help those who may have doubts or are just unsure of where to start. Here’s a few things to consider…
WHAT EXACTLY IS A PROFESSIONAL MAKE-UP ARTIST?
This seems like a silly question, but it really isn’t, because it’s a question that everyone will have a different answer for. You see, a “professional” make-up artist is not the same as someone who is a make-up “hobbyist”.
Make-up hobbyists are amateurs who have never taken a professional examination to achieve a legitimate qualification in the field of make-up artistry, nor are they insured. Simply put, make-up is not their job; it’s their hobby, much like how painting, singing, playing football etc can also be hobbies. As they stand, they are neither qualified or insured to pursue make-up artistry as an professional career.
Professional make-up artists are the polar opposite of hobbyists; they have extensively studied the art-form, they have taken a professional examination, they have legitimate accredited qualifications, and they are fully insured as a professional. I’m aware that sentence had an overuse of the word “professional”, but there is simply no other way to express the importance of professionalism.
I cannot stress enough how important it is that you book a qualified make-up artist. Passing professional examination means they are fit to have a career in the industry. Passing is no easy matter either; not everyone who takes an accredited Professional Make-Up examination will pass. It takes skill, creativity and passion. If they couldn’t pass or just haven’t taken a course altogether, then you should NOT book them, no matter how “impressive” they present themselves to be.
WHAT DO I INITIALLY LOOK FOR IN A MAKE-UP ARTIST?
When searching around for your ideal make-up artist, make sure you do your research. What accredited qualifications does this MUA have? Do you like the work presented in their portfolio? Do they have good feedback?
Most of this information you should be able to find on their website, but the best place to look for feedback is on the MUA’s social media; the most efficient being a Facebook Page. You see, clients on social media are more likely to be honest about their experiences, and if a bad review is posted on the Page, the admin cannot remove it, unlike their website where they have complete control over the provided content. Social media is so important in today’s marketing society as it’s essentially a portal into the world of the MUA; the more social media activity, the better.
WHAT PRICES CAN I EXPECT FROM A MAKE-UP ARTIST?
This, of course, depends on what services you require. For example, if you’re looking for Bridal Make-Up services, these will normally be slightly higher than average day-to-day make-up application services due to extended time, dedication and specialty required.
The best way to determine if prices are suitable is to compare them with three factors: Their portfolio, the products they use, and their professionalism. A portfolio is the best way an MUA showcases their skill. It should include a wide variety of looks, ideally in all areas of make-up to show that they are adaptable, creative and have a high level of skill.
The products that the MUA uses is just as crucial as their talent. Their kit should extensively comply of only the highest-quality professional brands, as well as be entirely clean and sterile. The best kits are made up of organised palettes, brushes and tools created specifically with professional use in mind. The thing is, if an MUA’s kit is made up of cheap and tacky products you could find yourself on the high-street, then the chances of your finished make-up look also looking/feeling cheap and tacky is greatly inevitable and therefore you shouldn’t be paying the same price for their services as an MUA who uses exclusively all-professional brands in theirs.
And as for professionalism…
HOW DO I TELL IF MY CHOSEN MAKE-UP ARTIST IS TRUSTWORTHY OR NOT?
Since an MUA is a someone you have to trust your very own face with, they must be friendly, approachable, and punctual. But of course, it’s hard to tell what level of professionalism an MUA provides unless you speak with them first. All MUA businesses function from telephone numbers and emails. Don’t be afraid to make the first step and ask some questions via telephone or email, whichever you prefer. What you are looking for in this area is an MUA who will make time for you; they will quickly respond with full sentences, detailed explanation of what you require, and have a warm, welcoming manner where you are comfortable to ask more questions if you wish to do so.
No matter how busy their schedules, a professional MUA will always have their clients be their top priority; they will by happy to listen to you and provide you with informative answers. If you make contact with an MUA and they seem dismissive, unbothered, or (in the case of email) take a ridiculous amount of days to reply to your request, chances are they will not provide you a service worthy of your money. Also, be sure to once again check their social media in this area; if there is major talk of them being unreliable, showing up to bookings stupidly late or not even showing up to bookings at all… Avoid them!
I hope you enjoyed reading this guide, and, most importantly, found it helpful in your search for a reputable professional make-up artist, whatever the occasion may be! If you want to know more about what professional make-up services I offer myself in Norfolk UK, you can check out my business links on my Contact page.